“For me the charity shop is a vital resource for fashion, music and literature and lets me be thrifty whilst also leading a creative lifestyle.”
A little more than five years ago, young Englishwoman from London Lettice Wilkinson presented to readers’ community her new book called “Charity Shopping and the Thrift Lifestyle”, which was mostly appreciated by people with rational attitude towards things that surraound them, including clothing. This masterwork can be ascribed by law not only to modern novelties of literature about fashion, but also to new sampels of phylosophy of youth of 21st centuary. The book immerses a reader in the world, where concept of beauty, art and style live out of time, and the most important things – does not depend on financial situation of young people. Modern world of expensive boutiques and brand accessoires opposes to spiritual development and charity gusts, as well as economic and creative lifestyle.
We should mention that the author is an outstanding representative of London aristocracy. Being graduated from the Fine Art at Chelsea College (London), the girl additionally obtained Pattern Cutting degree at St. Martins College. Also, Lettice tried to find herself in musical area, she enjoied playing the drummers in an youth indi-rock band. Hovewer, it was the literature area, where she could discover her talents in the best way, describing her idea of ‘charity and thrifty’ shoping in the published book.
What is it about the idea of charity and thrift shopping?
The story described in the book introduced a reader with the results of author’s own investigation, which she conducted in different parts of the world. Visiting charity shops in different cities, towns and countries, the writer interviewed owners and visitors of shops, made their ratings at quality of bought clothes and level of service, as well she gave advices to readers about assortment and main peculiarities inherited by clothing of famous brands. The main massage that Lettice tries to bring to masses – that not a ‘price’ for clothes is important, but their real ‘value’ for a person.
The definition of the ‘charity shop’ itself appeared during the war, when volunteers of England opened special points, where rich people could carry out things they did not need anymore, and poor people were able to use them free of charge. Since there, the concept of charity shops (CS) has undergone significant changes. Even in 80s, chains of such institutions brought in a new rule – clothes were not distributed among poor people free of charge, and they started to take a little fee. All collected money were given to charity and sent to other areas. Thus, a visit to CS turned into not just a profitable shopping for people with limited financial resources, but also became a charity event. After some time (in 90-s), bohemians was “sick” with fashion to fine vintage things all over the world. Many celebrities began to go to flea markets and charity shops.
In modern word, – as Lettice emphasizes – shops of such kind are gaining more and more popularity due to the global financial crisis. But truly to say – this is not a single reason at which ‘charity shopping’ returns its positions progressively. Youth is of necessity of not only cheap and quality clothing, but also of renewal of ideas, embody creative urges which come due to vintage style created by means of buying of used thing.
The headline and philosophy of the book of the young Englishwoman can be characterized with the following phrase: “buy worn clothing – make an ideological deed”. Exactly through urge of people to self-expression and self-realization, the author of the book explains growth of popularity and quantity of retail shops today, and wholesale warehouses of second-hand. Opening own business with WCG, you will not only earn by yourself and bring pleasure to your visitors, but also you will feel like a part of global charity circulation of things in the nature, which will become a lifestyle of future generations.